20 Best Online Form Builders (Free & Paid)

Whether you’re running a small business, managing a non-profit, or leading a large corporation, collecting valuable information from your audience is critical for making informed decisions. Form builder tools have emerged as invaluable assets for this purpose, offering the flexibility to create anything from simple contact forms to complex surveys or applications. To help you navigate the multitude of options out there, we’ve compiled a list of the top 21 form builder tools, each with its unique features and capabilities.

The aim is to provide a comprehensive overview that can serve as a guide for individuals and organizations alike. In this list, we cover a variety of platforms, ranging from those that are excellent for beginners due to their ease of use, to those that offer advanced features for more specialized needs. The world of form builders is vast, but we’ve done our best to capture the essence of what each tool offers, so you can make a well-informed choice based on your specific requirements.

Certainly! Please note that the information provided may be subject to updates, as my last training data was up until September 2021. Here are the top 20 form builder tools, starting with Woorise:

1. Woorise

Free Online Form Builder Form Creator – Woorise

Woorise is an all-in-one platform to create and manage viral contests, giveaways, and other types of interactive campaigns. Besides its robust campaign capabilities, Woorise offers a versatile form builder that lets you easily create various types of forms like surveys, quizzes, and lead collection forms. The interface is user-friendly, making it accessible for users who may not have advanced technical skills.

The tool comes with a suite of features designed for both form creation and analysis. You can integrate Woorise forms with popular email marketing platforms, CRM software, and other third-party tools to ensure a seamless data collection process. Its analytical capabilities allow you to get insights into form performance, making it easier for you to make data-driven decisions.

Given its wide range of capabilities, Woorise is ideal for businesses looking to not only capture leads but also engage their audience through interactive campaigns. You can customize form fields, add conditions, and use various pre-built templates, making it a comprehensive option for anyone in need of a reliable form builder that does more than just collect data.

2. Google Forms

Google Forms Online Form Creator Google Workspace

Google Forms is a free online form builder that integrates seamlessly with other Google services like Google Drive, Google Sheets, and Google Calendar. This integration makes it particularly useful for people who are already within the Google ecosystem. It’s a straightforward tool to use, with a drag-and-drop interface that allows for easy form creation.

Because Google Forms is part of Google Workspace, it offers strong collaboration features. Multiple people can edit a form simultaneously, and changes are saved automatically. You can also easily share forms via email or a direct link. While it may lack some advanced features, its ease of use and the zero-cost barrier makes it an excellent choice for small businesses or personal use.

Google Forms also offers basic analytics and can export your data to Google Sheets for more in-depth analysis. This makes it relatively easy to analyze the data collected and to share these insights with team members. For those looking for a free, basic, and integrated solution, Google Forms is an excellent choice.

3. Typeform

Typeform People Friendly Forms and Surveys

Typeform aims to make online forms engaging and interactive. Its biggest selling point is its user interface, which is designed to offer an intuitive and engaging experience for the user. Instead of a list of questions, each question appears one at a time, encouraging higher completion rates and more thoughtful answers.

Advanced features like conditional logic, custom thank-you screens, and easy embedding into websites, emails, or social media make Typeform a flexible choice for various needs. The platform offers various templates and customization options, allowing you to align the look and feel of your forms with your brand.

Typeform also integrates with a wide variety of third-party services like Mailchimp, Google Sheets, and Slack, making it a good fit for businesses with complex workflows. Its analytics tools provide useful insights into how your forms are performing, helping you refine your approach for greater effectiveness.

4. SurveyMonkey

SurveyMonkey The Worlds Most Popular Free Online Survey Tool

SurveyMonkey is one of the most well-known online form builders, particularly for surveys. It provides a comprehensive range of question types and pre-built templates, making it easy to create surveys that are both functional and attractive. Advanced features include question branching, skip logic, and a variety of question formats, from multiple-choice to open-ended text.

The platform is also strong on analytics, providing detailed reports that help you understand your data. Features like cross-tabulation and real-time results help in extracting actionable insights from your survey responses. The data can be exported in various formats for further analysis.

SurveyMonkey offers various pricing plans, including a free version with limited capabilities. It integrates with various third-party tools, including CRM systems and email marketing platforms, providing a holistic approach to data collection and analysis. For businesses seeking a feature-rich survey tool that offers robust analytics, SurveyMonkey is a solid choice.

5. JotForm

Free Online Form Builder Form Creator Jotform

JotForm is a versatile form builder tool that aims to make the process of creating and publishing forms as simple as possible. The platform offers a range of pre-designed templates and themes, and you can even start from scratch if you have a specific design in mind. Its drag-and-drop interface makes it incredibly easy to add different types of fields to your form.

Beyond just basic forms, JotForm allows for the creation of payment forms, application forms, and registration forms. It supports integrations with popular payment gateways like PayPal and Stripe, making it a good choice for e-commerce businesses. Security is also a priority with features like SSL encryption and GDPR compliance.

JotForm also provides powerful analytics tools that help you understand your form’s performance. You can view metrics like form views, submissions, and conversion rates. The data can be exported to Excel, CSV, or integrated with other tools for deeper analysis. With a variety of features and strong analytical capabilities, JotForm is well-suited for businesses of all sizes.

6. Wufoo

Online Form Builder with Cloud Storage Database Wufoo

Wufoo is an online form builder that offers a combination of simplicity and versatility. You can choose from over 400 templates and customize them according to your needs. It has a straightforward, drag-and-drop interface that allows you to create forms quickly without any coding knowledge.

The platform supports various types of fields, including text, dropdowns, checkboxes, and more. You can also include conditional logic, which makes your forms more dynamic. Wufoo also allows you to create online payment forms, as it integrates with popular payment gateways like Stripe and PayPal.

One of the standout features of Wufoo is its robust reporting capabilities. You can create custom reports that show exactly the metrics you’re interested in. You can also export your data in multiple formats, including Excel and PDF. For those looking for a comprehensive but simple form builder, Wufoo is a strong option.

7. Formstack

All in One Workflow Automation Software Formstack

Formstack is a feature-rich online form builder geared toward businesses looking for a highly customizable solution. It offers advanced features such as conditional logic, A/B testing, and electronic signatures. The interface is designed for ease of use, and you can create forms using a drag-and-drop editor.

Beyond just form creation, Formstack allows you to manage workflows and collect data effectively. The platform integrates with over 50 popular web applications, such as Salesforce, Mailchimp, and Dropbox, allowing you to automate tasks and streamline your operations.

The analytics suite is quite robust, offering insights into form performance, user behavior, and other key metrics. You can even get real-time alerts for new submissions or set triggers for specific actions based on the form data. This makes Formstack a comprehensive solution for businesses needing advanced features and integrations.

8. Zoho Forms

Form Builder Create Free Online Forms Zoho Forms

Zoho Forms is part of the broader Zoho ecosystem, which includes a range of business applications like CRM, email, and project management. If you’re already a Zoho user, the integration capabilities alone make this a strong contender for your form-building needs. The tool offers a range of customizable templates and a drag-and-drop form builder.

One of the standout features is its mobile compatibility. You can create, share, and access your forms from mobile devices, making it convenient for field teams or remote workers. It also supports offline form submission, which is a unique and useful feature for those who may not always have a reliable internet connection.

Zoho Forms also comes with workflow automation and approval processes,

making it a good fit for more complex organizational needs. Analytics are robust, and the data can be easily integrated into Zoho’s other services or exported for use in other tools. Overall, Zoho Forms offers a versatile, integrated solution particularly suited for businesses that are already part of the Zoho ecosystem.

9. Paperform

Paperform Where Imagination Takes Form

Paperform stands out for its unique approach to form design, allowing you to create forms that look like landing pages. It’s more than just a form builder; it’s a tool for creating branded web pages with embedded forms. The interface is intuitive, offering a wide range of customization options.

The platform supports more than 20 question types and offers conditional logic to make your forms more interactive. You can also embed videos, images, and other media to make your forms engaging. For e-commerce needs, it supports integrations with payment processors like PayPal and Stripe.

Analytics and reporting are built into the platform, providing insights into form views, completion rates, and other relevant metrics. Paperform integrates with over 1,000 third-party apps through Zapier, so you can automate workflows and data sharing across different tools. If you’re looking for a form builder that offers extensive customization and a unique user experience, Paperform is worth considering.

10. Cognito Forms

Cognito Forms Free Online Form Builder

Cognito Forms is designed with both simplicity and functionality in mind. Its easy-to-use interface allows you to create forms using a drag-and-drop builder, and it offers a wide range of field types to choose from. One of its distinguishing features is the ability to perform calculations within your forms, which is especially useful for order forms or quotations.

The platform also offers advanced features such as data encryption, file uploads, and electronic signatures. For those looking to accept payments, Cognito Forms supports integration with popular payment gateways like Stripe, PayPal, and Square.

On the analytics side, Cognito Forms offers entry management features that let you sort, filter, and analyze your submissions. You can also export data to Excel for further analysis. The platform is also scalable, offering plans that suit freelancers, small businesses, and large enterprises. If you’re looking for a flexible and easy-to-use form builder with some advanced features, Cognito Forms is a solid option.

11. Formidable Forms

Formidable Forms The Most Advanced WordPress Forms Plugin

Formidable Forms focuses on providing advanced form solutions with an emphasis on flexibility and control. With this tool, you can create not just simple forms but also complex, multi-page forms with conditional logic. It also supports calculated fields and dynamic content, making it ideal for more specialized applications like directories or calculators.

Its intuitive drag-and-drop builder ensures that even those with limited technical skills can create powerful forms. The platform offers a wide variety of templates and customization options, allowing you to design forms that align with your brand’s visual identity.

One of Formidable Forms’ standout features is its integration capabilities. It offers compatibility with a variety of third-party tools and services, such as WooCommerce, Mailchimp, and Zapier. This means you can automate a broad range of tasks, from sending emails to managing your e-commerce store. If you’re looking for a highly customizable and advanced form builder, Formidable Forms is worth considering.

12. Gravity Forms

Gravity Forms The Best WordPress Form Plugin Form Builder

Gravity Forms is a WordPress plugin that offers a powerful form building solution for WordPress websites. The tool comes with a variety of features like conditional logic, multi-page forms, and even the ability to schedule forms. Its intuitive drag-and-drop interface allows users to easily create complex forms without any coding knowledge.

With Gravity Forms, you can integrate a wide range of third-party services including Mailchimp, PayPal, and Zapier. This makes it a good option for businesses that rely on multiple platforms for their operations. Additionally, Gravity Forms supports add-ons for surveys, quizzes, and user-submitted content, making it a versatile choice for a variety of use-cases.

Analytics and reporting capabilities are also available, giving you insights into how your forms are performing. These include views, conversion rates, and user interaction data. For WordPress users looking for a robust, feature-rich form builder, Gravity Forms is an excellent choice.

13. Ninja Forms

Ninja Forms

Ninja Forms is another WordPress form builder that aims to provide a simple yet powerful form creation experience. The platform offers a drag-and-drop builder with a live preview feature, so you can see your form take shape as you build it. With its conditional logic capabilities, you can create dynamic forms that adapt based on user responses.

The platform offers various customization options, so you can align your forms with your brand identity. It supports multiple form types, including surveys, payment forms, and registration forms. Ninja Forms also integrates with popular email marketing services, CRM platforms, and even Slack.

On the analytics side, Ninja Forms offers basic tracking features to monitor form performance. While it may not offer as comprehensive analytics as some other platforms, it does provide all the essential metrics you need to gauge the success of your forms. For WordPress users who want a straightforward, effective form builder, Ninja Forms is a good option.

14. Microsoft Forms

Microsoft Forms Surveys Polls and Quizzes

Microsoft Forms is integrated into the Microsoft 365 suite, making it a convenient option for businesses that are already using Microsoft’s ecosystem of productivity tools. The platform is designed to be simple and straightforward, allowing you to create surveys, quizzes, and polls in a matter of minutes. Its interface is intuitive, making it accessible even for users who are not tech-savvy.

While Microsoft Forms may not offer as many customization options as some of its competitors, it does provide essential features like multiple-choice questions, text fields, and ratings. It also supports branching questions based on previous answers, making your forms more interactive.

The tool provides real-time analytics, showing you how many people have viewed and completed your forms. This data can be exported to Microsoft Excel for more in-depth analysis. If you’re already entrenched in the Microsoft ecosystem and need a simple but effective form builder, Microsoft Forms is a convenient choice.

15. FormKeep

FormKeep Form endpoints for designers and developers

FormKeep is designed to serve developers and teams who are looking for a form backend to use with their custom form HTML. It essentially provides a way to handle form submissions without needing to code a backend. This makes it different from other form builders that offer a complete front-end and back-end solution.

The service is easy to integrate; you simply point your form’s action attribute to the FormKeep URL. From there, the platform collects all the data and can even send auto-response emails or trigger other automations. This approach makes it incredibly flexible, allowing you to create highly custom forms that perfectly fit your brand’s look and feel.

FormKeep also offers a variety of integrations with other tools and services. For instance, you can send data to Google Sheets, Mailchimp, or any other tool that can accept webhooks or use Zapier. If you’re a developer or part of a development team looking for a flexible backend solution for your custom forms, FormKeep might be the answer.

16. Leadformly

Leadformly Lead Capture Forms That Convert 3X More Leads

Leadformly specializes in lead capture forms, focusing on optimizing conversion rates. The tool comes with over 50 pre-optimized form templates that are designed based on insights from millions of form submissions, aiming to maximize conversions. Its forms also utilize conditional logic to create a more personalized and interactive user experience.

Aside from its high-converting templates, Leadformly offers a wide range of customization options. You can change the look and feel of your forms to align with your brand’s aesthetics. Additionally, the platform supports various question types, including multiple-choice, sliders, and

text fields.

Analytics are a strong point for Leadformly, with in-depth tracking of metrics like conversion rates, user behavior, and form performance. You can also integrate Leadformly with more than 1,000 third-party apps and services via Zapier, giving you the flexibility to automate various aspects of your lead generation process. If lead capture is a priority for your business, Leadformly is definitely worth checking out.

17. 123FormBuilder


123FormBuilder is an intuitive form builder that offers a good balance of functionality and simplicity. It offers a drag-and-drop form editor, a wide variety of form fields, and plenty of customization options. Its intuitive interface makes it easy to create any form, from basic contact forms to more complex applications and surveys.

What sets 123FormBuilder apart is its integration capabilities. It can connect with a multitude of platforms, including but not limited to WordPress, Joomla, Wix, and Shopify. This makes it a versatile tool for businesses that are using various software for different aspects of their operations. Payment gateway integration is also available, making it possible to create order forms or accept donations directly through the form.

The tool also comes with built-in analytics, providing insights on form performance such as views, submission rates, and completion rates. You can also export the collected data to Excel, Google Sheets, or other third-party tools for more in-depth analysis. Overall, if you are looking for a versatile form builder that can adapt to different software ecosystems, 123FormBuilder offers a compelling option.

18. Formsite

Formsite Online Form Builder. Create HTML Forms Surveys

Formsite specializes in creating secure and compliant forms, making it a top choice for businesses that prioritize data security. It offers SSL encryption, HIPAA compliance, and even options for secure data exports. The tool provides a variety of templates and customizable form fields, allowing for the collection of diverse types of data.

Formsite is known for its robust reporting features. The tool allows for the automatic generation of charts and graphs based on form responses, which can be extremely helpful in visualizing your data. You can also schedule regular exports of your form data to cloud storage services, making data management easier.

In terms of integrations, Formsite has you covered. It offers integrations with popular payment gateways, CRM systems, and even social media platforms. This can be invaluable for businesses looking to streamline their operations and automate as many processes as possible. With its focus on security and its comprehensive feature set, Formsite is a strong contender in the form builder market.

19. FormCrafts

FormCrafts Online Form Builder

FormCrafts is a web-based form builder that distinguishes itself with a sleek design interface and an intuitive form creation process. Designed to offer users an enjoyable experience while building forms, FormCrafts provides several pre-made templates and a range of customization options. You can easily incorporate images, icons, and videos into your forms, making them visually appealing and interactive.

Its analytics dashboard is both comprehensive and user-friendly, offering real-time insights into form performance. You can track metrics like view-to-submission ratios, geographic data of respondents, and field-level analytics. This is crucial for businesses keen on optimizing their forms for the highest conversion rates.

FormCrafts offers multiple third-party integrations, including but not limited to Salesforce, Mailchimp, and various payment gateways. This simplifies the process of transferring the data collected through forms to your CRM, email marketing platform, or payment processors, making FormCrafts a versatile option for many businesses.

20. Forminator

Forminator – Contact Form Payment Form Custom Form Builder

Forminator is another WordPress-specific form builder, ideal for those who have their websites built on the WordPress platform. It offers a wide range of features including quizzes, polls, and even complex calculations. This makes Forminator a versatile choice for various kinds of data collection needs, from customer feedback to lead generation.

One of Forminator’s standout features is its capability to integrate with Google Sheets, various e-commerce platforms, and multiple email marketing services. These integrations make data management and subsequent actions more streamlined. If you’re already using WordPress, incorporating Forminator into your existing setup can be relatively straightforward.

The tool also offers built-in analytics that can help you measure the effectiveness of your forms. Coupled with the ability to customize the look and feel of your forms extensively, Forminator provides a rounded solution for WordPress users looking for a powerful form builder tool.


Choosing the right form builder tool can have a significant impact on your data collection efforts, customer engagement, and ultimately, your bottom line. From the simplicity of Google Forms to the advanced analytics capabilities of Woorise, there’s a wide variety of options to suit different needs.

The key is to identify the features that are most important to you, whether it’s integration capabilities, advanced customization, or robust analytics, and then find the tool that excels in those areas.

It’s also worth noting that many of these platforms offer free trials or freemium versions, giving you the opportunity to test them out before making a commitment. Form builders is constantly evolving, and what may be a perfect fit today could be outperformed by a new entrant tomorrow. Therefore, it’s advisable to keep an eye on the ever-changing landscape of form builders to ensure you’re always using the tool that best meets your evolving needs.

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