11 Marketing Tools for Nonprofits and Charities

As a nonprofit organization or charity, you depend on marketing to get the word out about your mission. 

But if you’ve been relying on manual processes or traditional marketing tools, you may be missing out on options that can help you streamline your outreach initiatives. 

Thankfully, we’re here to help. 

Keep reading to discover 11 simple marketing tools you can use to save time, produce campaigns in bulk, and nudge your target donors to conversion. 

Don’t forget to bookmark, print, and share this article with your team for easy reference.

Let’s get started.

1. Woorise


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Your landing pages are the core pillars of your marketing funnels. 

They act as a home base for your main CTA — and (when strategized well) connect to all of your marketing channels. 

That’s why it’s pivotal to have a landing page builder that’s quick and easy to use, like Woorise. 

With Woorise’s drag-and-drop capabilities, you can create eye-catching landing pages to promote:

  • Donation requests
  • Giving packages 
  • Invitations to charity or nonprofit events, such as:
    • Auctions
    • Hybrid events
    • Charity dinners
    • Informative presentations
    • Educational webinars

Woorise also offers interactive content creation tools you can use to get to know your potential donors better. These include giveaways, quizzes, polls, and surveys. 

For giveaway and landing page creation, choose Basic plan for $29 per month. If you also want the option to create polls, quizzes, and surveys, choose the Grow plan at $49 per month or the Pro plan at $99 per month.

2. Wordvice AI

Wordvice AI

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Your campaign messaging is the lifeblood of your marketing efforts.

It’s what sets you apart from competing organizations and, most importantly …

Helps you connect with your core audience. 

That’s why it’s crucial to have a tool that can help you check your marketing messages for:

  • Spelling, vocabulary, or punctuation errors
  • Diversity and inclusion concerns
  • Clarity and readability issues 
  • Improper grammar usage
  • Unintended plagiarism 
  • Tone and style issues

Beyond its proficiency as an English grammar checker and AI editor, Wordvice AI has a suite of tools you can use to refine your campaign messaging. 

Some of these include a paraphraser, a proofreader, and a robust AI translator

This comprehensive suite helps you communicate across multiple languages so you can connect with diverse audiences.

To get access to all the features we listed above, you’ll need to sign up for the Premium plan at $19.95 per month. 

If you’d like the Team plan, you’ll need to pay for the full year. It’s currently discounted at 50% off for a total of $119.40 for the year.

3. Simplified 


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Essays are powerful instruments for storytelling and impact. 

Crafting compelling narratives through essay writing can help you connect emotionally with your target audience. 

These stories foster a deeper understanding of your core mission and the issues you’re tackling. 

But good narratives take time to create.

Leveraging an AI essay writer, like Simplified, can help you streamline the writing process. Your writers can use the tool to brainstorm and produce engaging content that resonates with donors, volunteers, and stakeholders. 

They can then edit the generated text to fit the style and tone for any of the charities or nonprofits you represent. 

In terms of donor appreciation, personalized essays expressing gratitude and detailing the direct impact of contributions can spark meaningful connections. 

They also demonstrate to supporters that their involvement goes beyond financial transactions.

Simplified is a great tool to try if your team needs a quick AI writing assistant with virtually no learning curve. 

It’s free to start and comes with a generous number of templates, including essay writing, email writing, and article writing. 

If you need language translation, you’ll need to opt for at least the Pro plan, which costs $18 per month for one seat and up to 35,000 words. There’s also a Business and an Agency plan for $49 and $199 per month, respectively. 


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Audio-based content has taken over social media, streaming platforms, and countless other channels. 

From short-form content, such as Reels and Shorts, to long-form content, like commercials and video stories, audio content is here to stay.

But the hours it takes to record and edit audio content can place a burden on your marketing team. 

That’s why LOVO is an essential addition to our list. 

With its advanced AI technology, LOVO can help you create and edit video and audio content. 

It offers over 500 voices in more than 100 languages, making it an ideal tool for reaching a diverse and global audience. 

Its voice cloning feature is particularly noteworthy. 

This feature can accurately clone voices from just a 10-second audio sample, so you’ll have a unique and consistent brand voice across different media. 

This innovative time-saver helps your marketing team create high-quality voice-overs quickly and efficiently. The platform is also user-friendly, so even people with minimal technical skills can easily produce professional-grade content. 

With this tool, you can narrate compelling marketing videos, educational materials, and more, while maintaining a consistent and engaging voice narrative.

You can try LOVO for free for 14 days. 

Paid plans start at $29 per user per month for the Basic version. The Pro plan costs $48, while the Pro+ plan costs $149. LOVO is currently offering a 50% discount if you pay for the full year.

5. Wordable

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After all the work it takes to plan, write, and proofread content, you’d think the publishing part would be the fastest. 

Unfortunately, staging and publishing blog posts takes more time than it should. 

You often have to reformat the copy, which may include deleting and adding spaces, changing the font, and updating the text size and color.  

You may even have to reformat images, calls to action (CTAs), and other details you’ve added to your posts. 

Thankfully, Wordable helps you stage and publish posts on WordPress in just a few clicks. 

With Wordable, you can:

  1. Quickly import content from Google Docs 
  2. Select the docs you want to publish in bulk
  3. Automate the rest of the upload process
  4. Auto-open all links in a new tab
  5. Compress images
  6. Create easy templates to save your publishing preferences

You can then bulk-publish to your sites with perfect formatting. 

Wordable offers a free plan for five exports a month and one team member. For unlimited team members and 50+ DIY exports a month, the plan costs $50 per month. 

For done-for-you exports, unlimited team members, and 60+ exports per month, the monthly plan costs $500. All paid plans come with a 7-day refund. Get two months free with annual payments.

6. Google Docs 

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Drafting marketing content and copy is an ongoing demand for charities and nonprofits alike. 

While Microsoft Word was king for years, Google Docs has stolen the show — so if you haven’t switched yet, this may be the sign you’ve been looking for. 

One of the biggest perks of using Google Docs over Word is access to real-time collaboration. 

You can draft a blog post, email the URL to a proofreader, and they can jump immediately into the document. Both of you can leave and respond to comments, easily track document changes, and rest easy knowing the cloud saves your work in real time. 

You can also work offline if you have WiFi issues, and the document will sync the changes for you once the connection is back up. 

In other words, you won’t lose your hard-earned content. 

You can also use Google Docs to type up anything else you need when planning marketing campaigns. (Or try Google Sheets if you prefer spreadsheets for organization.) 

In either tool, you can outline your:

  • Campaign style guides 
  • Potential donor profiles 
  • Marketing budget
  • Marketing goals
  • Marketing ideas

You can store these Docs or Sheets in Google Drive or add them to your productivity planner if you’re using one. For instance, Asana and ClickUp allow their subscribers to upload documents their teams can access in one place. 

Google Docs and Google Sheets are both free. Google Drive is too, but you’ll need to upgrade your storage over time. 

7. Givebutter 

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If you don’t already have a customer relationship management tool (CRM) as the backbone of your nonprofit marketing strategy, now’s the perfect time to consider signing up for one. 

A quality CRM can help you create, manage, and track all of your donor profiles — including past donors, prospects, and current donors.

With this data at your fingertips, you can identify trends and patterns to help you refine your campaign strategies. 

While most CRMs offer a suite of management features, Givebutter was built specifically for nonprofits. 

With Givebutter, you can create donor segments, track donations, and manage communication in one place. 

One of the best features you’ll get with Givebutter is the option to send personalized texts, emails, letters, and more to any donor segment — without leaving your dashboard.

Givebutter operates entirely on optional tips from donors. In other words, the tool doesn’t charge any monthly or annual subscription fees. If you choose to disable tips, you’ll pay a platform fee of 1–5% based on the campaign type. 

Givebutter does charge for its secure payment processor, though. The cost is 2.9% + 30 cents for all payment methods — reduced to 1.9% for ACH, which most donors cover.

8. Canva

Canva home page.

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Visually stimulating marketing materials captivate target donors and nudge them closer to conversion. 

These include:

  • Professional photographs
  • Social media posts 
  • Email newsletters
  • Video content 
  • Still images
  • Story posts
  • Brochures
  • Carousels
  • Graphics
  • Collages
  • Posters

By having access to an easy-to-use design tool like Canva, your marketing team can create fresh campaign images in just a few minutes. 

They can also create a templating system so you can quickly pull, customize, and brand your marketing materials in a pinch. 

Although Canva offers robust features, its user-friendly interface shortens the learning curve. 

While the free plan is pretty generous, the Pro plan offers unlimited access to premium designs and content tools. 

Thankfully, Canva Pro is free for registered nonprofits (you just need to apply). 

Otherwise, it’s $14.99 a month per person. There’s also a Canva for Teams plan that costs $29.99 per month for the first five people.  

9. Later


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Engaging social media posts can stir up buzz around your cause and encourage virality.

By tugging on emotion and documenting the brave work you’re doing in the world, you inspire like-minded social media users to join or share your cause. 

But social media content can be exhausting to keep up with. Especially if you’re targeting multiple social media platforms.

Unless … you have a tool you can use to batch out and schedule your content.

With Later, you can plan, schedule, and manage videos, repurpose and schedule your videos in advance, and post your short-form videos on other platforms like Instagram, Facebook, and TikTok. 

You can even use their YouTube post scheduler to plan and schedule your YouTube videos and shorts in advance and expand your audience reach. 

You can also collaborate with your marketing team to approve messaging, request changes, or add to the content yourself. 

Upload all your videos into your Media Library ahead of time and then just drag and drop your content into your Later Content Calendar. Include keywords and descriptions for easy organization. 

If you plan your content by quarter, you can easily upload three months’ worth of posts and then begin strategizing and uploading the next three. 

With this pace, you’ll:

  • Never run out of content
  • Stay ahead of the marketing game
  • Have the freedom to work on other marketing tasks
  • Be able to take a break from marketing if you’re sick or taking time off
  • Show up consistently and professionally so your message always stays top-of-mind

Later does offer a free plan, but you’ll likely need to upgrade to a paid plan.

The Starter plan costs $16.67* for one user per month. The Growth plan costs $30* for three users and three social sets per month. The Advanced plan costs $53.33* for six users and six social sets per month. 

*Plans are billed annually

10. Semrush


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Search engine optimization strategies help you capitalize on organic search traffic and build up your website’s domain authority score. 

People, employees, and business professionals alike turn to search engines to find charities they align with.

By using a tool like Semrush, you can pinpoint which keywords these potential donors use when searching for donation opportunities in your category. 

You can then choose the ones with low competition and high search volume to target phrases you’ll have a better chance at ranking for. 

Once you’ve chosen your low-competition, high-search-volume keywords, you officially have a list you can create content briefs for. 

With a robust list in hand, you could easily create enough briefs for a quarter or even a year’s worth of content. 

You can also use Semrush to track your ranking positions and build quality backlinks to your website. 

Note that Semrush is a pricier tool than most on this list, clocking in at $129.95 per month for the Pro plan. 

If you’re looking for a slightly more affordable tool, check out Ahrefs, which starts at $99 per month for the Lite plan.

11. Frase 

Frase home page.

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Having content briefs in hand is a crucial starting point. But your SEO writers also need a tool they can use to find semantic (or secondary) keywords for the target phrases you pulled. 

Frase is one of the simplest SEO optimization tools you could offer them.

After plugging in the target key phrase for a content piece, Frase produces: 

  • A list of competitors, including what they scored and a link to the articles they’ve written
  • The average content score for the target keyword
  • A list of semantic keywords 

With these features in hand, your SEO writers can optimize web pages, blog posts, and marketing copy to hit or exceed the average content score.

They can also perform content gap analyses to make sure their content stands out and provides more value than the competition. 

Over time, this method can help your nonprofit content rank at the top of the SERPs, consistently. Especially if your writers generously exceed content scores without sacrificing content quality. 

Frase plans start at $14.99 per month for one user seat and up to four articles a month. The Basic plan offers 30 articles a month and one user seat for $44.99 a month. 

For unlimited articles and three user seats, you’ll pay $114.99 per month. (You can save some money by paying annually.) 

Wrap up

And there you have it. 

In this article, we covered 11 marketing tools you can use to promote your nonprofit or charity’s cause. 

Don’t forget to sign up for free trials and set up mock campaigns to see which of these tools align best with your marketing goals. 

Then, sign up for your subscriptions, complete the onboarding process for each tool, and give access to relevant team members. 

Continue testing other tools as more come out on the market to ensure you’re always using the best, most up-to-date options. 

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